Director of Marketing - East Coast

New York, United States · Marketing

Description

Working in direct collaboration with the Chief Marketing Officer and the North America Sales Vice President, you are responsible with your team for building, developing and implementing the Dataiku Online and Offline Marketing Strategy for the North American East Coast Region.

Among the tasks you will be responsible for:

Local PR agency management securing coverage and alignment with our corporate messaging and varied announcements

Marketing campaign’s local implementation using Hubspot, Salesforce and several project management tools

E-mail marketing management: audience segmentation, development and distribution of content, metrics and reporting

Online marketing management (SEO, SEM, Social Media, etc.) with the support of our online digital marketing specialist

Webinar campaigns development – Agenda definition and specific content development in collaboration with local and global subject matter experts.

Database Marketing – Enrichment of our reach capabilities and monitoring of the reliability and performance of our database by cleaning, importing, and enriching data.

Field and Tradeshow event planning and management: campaign setup, invitation management, logistics, follow up, reporting

Local marketing content creation supporting locally and in direct our Customer Testimonials’ program

Community event management: help plan and manage local meetup plan and annual customer conference

Initiate partner marketing programs, working with channel on joint activities.

Online Marketing – Be familiar with SEO, Paid Search (Google, Bing), Social Media, website user experience, online events, and all things digital marketing

Cross Functional Teamwork – Work with sales team, with global marketing services or IT to deploy effective campaigns

Budget and People management

Requirements

Experience: You have a strong background in B2B Software with 7 to 12 years of experience of building and implementing lead generation programs in the North America Region

Passion: you are intrigued, curious and/or passionate by the Data Science and Machine Learning sector and start ups

Analytics: You know that you need tools to monitor your activities and support your decision

Objectives oriented: you know how to work with clear KPIs, you like to build them for yourself and for your team

Techniques: You know what is a lead management process and can use marketing automation platforms (Hubspot would be a plus)

Communication and Team player: you know how to work and collaborate with multi-disciplinary teams, Sales, Technical, Marketing or external audiences like customers, influencers or partners

Education: You have a BA degree in Business or Marketing.

Travel: You can travel up to 10% to 20% of the time within your territory and to Europe, specifically in Paris.

Benefits

Dataiku is an end-to-end collaboration platform that is revolutionizing how data science teams from 5 to 500 people work together to create and share insights from big data. Our software is designed to be the one place where everyone in the data science process works together: it’s equally powerful for PhD data scientists, Business Analysts, Dev Ops engineers, and IT professionals. Our customers include companies like GE, 20th Century Fox, and Unilever. We raised our Series B in September 2017 with Battery Ventures, a top New York VC fund known for their dominance in the data science space. We’re growing really quickly (more than doubling every year), and we’re building out our global presence with amazing team members in France, the US, the UK, the Netherlands, and Singapore (with more locations on the way). We’re looking for really talented, smart, kind, and genuinely curious individuals to work alongside us.

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